U-KISS wants to take you to Neverland in their new music video.
Did you like the song?
I really enjoyed this song right off the bat, and after many repetitions, it still manages to surprise me. It’s got a kind of wistful but powerful quality that sneaks up on you and just sounds mysterious and cool when put to the catchy beat. And the last 20 seconds or so with Soohyun’s vocals give me this swooping feeling like I’m flying—perfect for a Peter Pan theme.
What was your favorite part of the song?
This one is difficult! Should I give it to Eli’s “money, love, fashion, fame” (at :23)? Or AJ’s “Tell the DJ turn it up, up, up” (at :32)? Or the beginning of the chorus and the awesome “never end” (:58) part? Too many good parts.
Does the English make you want to rip your eardrums out?
No! The English is superb. Great job, boys! I’ve always associated U-KISS with having super catchy songs with English lyrics that are completely gibberish. (Remember Avatar? “Checkin’ yo’ steez, I checkin’ yo’ style.” Yeah. I still don’t know what a steez is or how one would check it.) Which has always been surprising because U-KISS members Kevin, Eli, and (former member) Xander are all fluent in English. The only kind of awkward part is when Dongho says, “Let me stay forever young” (:40-42), and it’s just his pronunciation, not the actual words.
Did you like the video?
I definitely enjoyed it. Like the song, the video has this cold fantasy quality that is great.
Was there a storyline? If so, did it make sense?
Not really a storyline except that the members are stuck outdoors in the snow, then in a freezer, then in an oven (?), then back in the (melting?) snow. Perhaps to signify the changing seasons? I kept wondering how the DJ felt about having his expensive record equipment outside being snowed on.
Was the dance cool and distinctive?
Okay, the main “never end” (:58-1:04) part of the dance seemed really more like flailing than dancing to me. Even the hot U-KISS guys were having difficulty making that look smooth. However, they do seem very earnest, and the build-up of the music at that point makes it a powerful moment, despite the arm flailing. And in general I could have done with less lip wiping. (Seriously: there were 5 lip wipes and 3 questionable face touches from Dongho.) But I liked the “up up up” move (:32) and the “Neverland” (1:05-1:13) move ending with them all on the floor very much.
Do the members look good?
Oh, God, yes. No one looks bad in this (as long as you like eyeliner). I’m never sure how Kevin looks so down to earth in interviews but so ethereally sexy on camera. Even Soohyun looks good (as opposed to just sounding good).
Which member stood out the most?
I think Eli was given the best lines, and Kiseop as usual does his best to usurp the video with sheer charisma. However, it’s really hard to compete when Kevin and Soohyun are still given the most screentime.
Do you like it enough to buy the song?
Any ending thoughts?
AJ and Hoon might be great singers, but that doesn’t come out in this video. The producers are still giving the most time singing and onscreen to Kevin and Soohyun. Because of that, I would be mad if I were Kibum or Xander and had been replaced with no obvious effect on the band’s lead song (except possibly better background vocals and lowering the average age). Still, I’m not complaining because the quality of this song was great, and I would be a happy fan if they continue to put release tracks like this.
“I don’t think mud dancing will ever replace mud wrestling.”
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